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  • Writer's pictureTim Leviston

Make Them Feel At Home

How to attract the right buyer for your clients using storytelling and art.

With the increasing reliance on online platforms for property searches, the importance of captivating real estate photography cannot be overstated. However, it's not just about showcasing the physical features of a property; it's also about evoking emotions and making people feel at home. In this blog, we'll explore how real estate photographers can help your clients visualize themselves in your current listings.

Use A Real Estate Photographer who tells a story with their images

Real estate photography is not just about individual images; it's about weaving a narrative. By presenting a series of photos that guide viewers through the property, photographers can create a cohesive story that ignites the imagination. For example, the above image is key because it is taken from the perspective of someone actually sitting on the couch and this is what you want your clients to visualize. You want them to see how their family would live in the space before they actually do. Visualizing helps them realize if the space is or isn't for them and it also helps clients avoid buyer’s remorse by getting them comfortable with their choice.

Incorporating Staging and Home Details

A well-staged property can work wonders in evoking a sense of homeliness and making potential buyers feel at ease. Staging involves arranging furniture, decor, and props strategically to showcase the potential of a space. Incorporating personal touches like fresh flowers, books, or a cozy throw blanket can help viewers envision themselves in the home. These small details create an emotional connection and allow prospective buyers to imagine the property as their own.

Make the images naturally flow

An agent suggested to me that I shoot the front and then the back, but I had to let him know how the potential buyer would actually experience the house. Meaning, the images should be taken in their natural progression which helps tell the story of how a family will live there. Doing this out of order creates confusion and may potentially deter buyers. Peace!

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